With 60% of Australians in lockdown & beauty businesses in a forced physical closure, continuing to drive your business forward can feel impossible. But it is possible to drive growth to mitigate losses & thrive, and it starts with connection, no big warm hugs just yet, just the virtual ones, Kelly from Skin Queen is going to share with you how to connect with your audience through Covid lockdowns.
Meet Kelly Noone, From therapist to clinical educator to social media whiz within the professional beauty industry! Kelly, otherwise known as SkinQueen, loves helping beauty business owners with growing their social media prescence to help them engage their audience and conver their followers into lifelong clients!
Kelly’s advice: As beauty business owners, we generally thrive off & get our energy from interacting with our clients daily & helping them with their skin! So if you are in lockdown & have been feeling unmotivated, uninspired & unsure what to even work on during this time, just know that what you are feeling is COMPLETELY normal!
However, now is an amazing time to start building that connection & relationship with your audience ONLINE!
This will not only help your current clients to feel connected to you but also attract new clients into your business when you re-open!
Unsure where to start?
Start with stories! It can be a little uncomfortable or scary when you first show your face on socials, but just know that no one thinks your silly for doing so!
In fact, the chances are you'll light up someone else's day for simply showing up are massive!
Stuck for story ideas? Here are my tips:
- Show you having your morning coffee, make it more dynamic by first filming it on your camera app, speeding it app in the "InShot App" & adding music to it on Instagram stories
- Show any product orders you are packing and sending! Include a poll with a question: "do you need a top up on products in lockdown?" to generate interest & potential leads for product sales!
- If you are going into your salon, show you walking into the salon and include a question box: "what's the first treatment you want to have post lockdown?"
- Throwback content from previous skin results you've achieved works really well!
Additionally, don't be afraid to show your daily routine as a business owner in lockdown!
Even if that means reading books outside or taking your dog for a walk! People will be able to relate & connect with you if you are doing this.
The more you can work on strengthening that Know, Like & Trust factor with your audience online, the more likely they are to convert into clients!When people feel like they know you, they like you & they trust you, the more likely they are to take your recommendations and purchase from you. However, you need to do the work to warm up your audience first and build them to this point before you can start "selling" to them online.
Wanting more help & guidance? Check out www.skin-queen.com for my free resources around business & social media building.
2 comments
Thanks for sharing this! I have never done a live on Facebook or Instragram or; a video for that matter on my business pages!! But I so want too!! I even had it planned during lockdown but just couldn’t follow through with it once the hair started growing out 3 months of grey lol!! But this has just encouraged me its exactly what i need to do and my clients I know would love!
Leeanne
Thanks for sharing this! I have never done a live on Facebook or Instragram or; a video for that matter on my business pages!! But I so want too!! I even had it planned during lockdown but just couldn’t follow through with it once the hair started growing out 3 months of grey lol!! But this has just encouraged me its exactly what i need to do and my client I know would love!
Leeanne @
Paramedical Skin Therapies
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