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About Us

At Spa Circle, our mission is to empower Australian beauty salons, day spas, and skin clinics to create unforgettable experiences for their clients while driving growth and profitability. We are dedicated to providing easy access to premium, results-driven beauty products, helping our partners deliver exceptional treatments that keep their customers returning.

Founded in 2019 by Brad and Danielle McDonald, Spa Circle was born from a desire to simplify the way beauty businesses source wholesale skincare and beauty products. We eliminated the traditional barriers of large opening orders, making it easier for salons of all sizes to thrive.

Our commitment to excellence is reflected in our carefully curated range of brands, chosen not just for their quality, but for their alignment with our values of innovation, professionalism, and creating memorable experiences.

Today, we are proud to support over 3,500 Australian salons, spas, and clinics—ranging from solo practitioners to large multi-location franchises. We understand the unique challenges of beauty professionals and are committed to offering personalized solutions that meet the needs of every business.

As Australia’s first marketplace dedicated exclusively to the professional beauty industry, Spa Circle is more than a distributor—we are a partner in your success, helping you create lasting connections with your clients through superior service and exceptional products.

Timeline

JULY 2019

Launch day

Danielle & Brad were appointed Australia's exclusive distributor of Esthemax. We celebrated our first step in the ecommerce world as a B2B distributor by selling our very first product, the Esthemax Hydrojelly Masks.

 

October - December 2022

Introduced emerginC brands

Our journey was defined by becoming the exclusive distributor of emerginC Signature Range, Scientific Organics & Rawceuticals which has shaped us into the Spa Circle we are today.

 

March 2023

Launched Australia's 1st Professional Beauty Marketplace

Spa Circle becomes Australia's first-of-its-kind marketplace just for beauty professionals!

Our big idea? To make it super easy for beauty salons to find and buy the best skincare products out there. We’re not just any store - we’re a special mix. Some products come straight from our warehouse in Brisbane, and others come directly from the amazing local brands themselves.

When we first expanded into a marketplace, we teamed up with some amazing brands like Megan Potter Organics, Tribe Skincare & Pollen Nation. We’re all about helping salons grow by making it easy to access wholesale products with no opening orders.

And this is just the beginning. We’re on a mission to grow bigger, bring in more brands, and make sure every beauty salon knows about us.

 

October 2023

Launched Spa Circle Professional

Our first trade-only peel to create the glass skin facial experience for beauty salons, day spas & skin clinics in Australia.

 

February 2024

New Feature: Auto delivery

Embrace a smarter way to manage your inventory, dedicating more resources to growing your business. It’s like having a little helper dedicated to making sure your business runs smoothly.

 

March 2024

Madame Korner partners with Spa Circle

a pioneer in beauty since 1904, proudly presents a legacy of skincare excellence.

 

Your Success, Our Inspiration.