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About Us

At the heart of Spa Circle Brands, our mission is to revolutionise the way Australian beauty salons, day spas, and skin clinics access wholesale skin & beauty products.

Our journey began in 2019, inspired by the vision of founders Brad and Danielle McDonald. We set out to simplify the procurement process for registered beauty businesses, offering wholesale access without the traditional barriers of minimum orders or spend requirements.

Our philosophy is rooted in fostering growth within the beauty industry by carefully selecting brands that not only align with our values but are also committed to excellence.

Proudly serving over 3,500 Australian Salons, Spas, and Skin Clinics, Spa Circle Brands has become a trusted partner for businesses of all sizes—from solo practitioners to expansive multi-chain franchises. Our diverse clientele is a testament to our commitment to versatility, quality, and service.

Spa Circle is Australia's first Marketplace dedicated to the professional beauty industry.


JULY 2019

Launch day

Danielle & Brad were appointed Australia's exclusive distributor of Esthemax. We celebrated our first step in the ecommerce world as a B2B distributor by selling our very first product, the Esthemax Hydrojelly Masks.


October - December 2022

Introduced emerginC brands

Our journey was defined by becoming the exclusive distributor of emerginC Signature Range, Scientific Organics & Rawceuticals which has shaped us into the Spa Circle we are today.


March 2023

Launched Australia's 1st Professional Beauty Marketplace

Spa Circle becomes Australia's first-of-its-kind marketplace just for beauty professionals!

Our big idea? To make it super easy for beauty salons to find and buy the best skincare products out there. We’re not just any store - we’re a special mix. Some products come straight from our warehouse in Brisbane, and others come directly from the amazing local brands themselves.

When we first expanded into a marketplace, we teamed up with some amazing brands like Megan Potter Organics, Tribe Skincare & Pollen Nation. We’re all about helping salons grow by making it easy to access wholesale products with no opening orders.

And this is just the beginning. We’re on a mission to grow bigger, bring in more brands, and make sure every beauty salon knows about us.


October 2023

Launched Spa Circle Professional

Our first trade-only peel to create the glass skin facial experience for beauty salons, day spas & skin clinics in Australia.


February 2024

New Feature: Auto delivery

Embrace a smarter way to manage your inventory, dedicating more resources to growing your business. It’s like having a little helper dedicated to making sure your business runs smoothly.


March 2024

Madame Korner partners with Spa Circle

a pioneer in beauty since 1904, proudly presents a legacy of skincare excellence.


Your Success, Our Inspiration.