On February 15th, Danielle was part of an all-star panel at the Etail Australia event at the Sheraton Grand Sydney Hyde Park. As a representative of the professional beauty industry in Australia, she discussed the challenges that businesses face with Facebook and Google's increasing advertising costs and decreasing effectiveness.

The digital landscape has changed dramatically in the past few years, with social media and search engines becoming increasingly crowded and expensive. Businesses have relied on these platforms to reach their customers, but the costs of advertising on Facebook and Google have risen significantly, while the effectiveness of these platforms has declined. As a result, businesses have had to adapt and find new ways to reach their customers.

This is where Danielle's expertise in the beauty industry, combined with her insights into digital marketing, made her a valuable addition to the panel. Danielle has been in the beauty industry for over 20 years and has seen firsthand how the industry has evolved over time. She has a deep understanding of the challenges that businesses face, and her insights into digital marketing are invaluable. 

During the panel, Danielle discussed the importance of finding new channels to reach customers. She stressed that businesses need to think beyond Facebook and Google and look for new platforms to engage with their customers. This could include platforms like Instagram, which has become increasingly popular among beauty brands, as well as emerging platforms like TikTok.

Danielle also emphasized the need for businesses to adapt and evolve in order to stay ahead of the curve. As the digital landscape continues to change, businesses need to be agile and be able to pivot quickly. They need to be able to experiment with new channels and strategies, and be willing to take risks in order to stay ahead of the competition.

One of the challenges that Danielle highlighted during the panel was the importance of understanding your audience. In order to be successful in digital marketing, businesses need to have a deep understanding of their target audience. They need to know who their customers are, what they want, and how they behave online. This requires a lot of research and analysis, but it's essential if businesses want to be successful in the long run.

Danielle also discussed the importance of creating a strong brand. In the professional beauty industry, where competition is fierce, having a strong brand is essential. Businesses need to be able to differentiate themselves from their competitors and create a unique value proposition that resonates with their target audience. This requires a lot of creativity and innovation, but it's crucial if businesses want to stand out in the crowded digital landscape.

Overall, Danielle's appearance on the panel was a testament to her expertise in the professional beauty industry and her insights into digital marketing. Her contributions were invaluable to the audience, and she provided a wealth of knowledge that will no doubt help businesses navigate the changing digital landscape.

As the General Manager of Spa Circle Brands, Danielle is well-equipped to navigate the ever-changing digital landscape. She has a deep understanding of the challenges that businesses face, and her insights are invaluable. Under her leadership, Spa Circle Brands has become a leader in the professional beauty industry, and they continue to innovate and stay ahead of the curve.

In conclusion, Danielle McDonald's appearance on the all-star panel at the Etail Australia event was a significant moment for Spa Circle Brands and the professional beauty industry in Australia. Her expertise and insights into digital marketing were a valuable addition to the discussion, and her contributions will no doubt help businesses navigate the changing landscape and find new ways to reach their customers. We can't wait to share what Danielle, Brad and Spa Circle Brands have in store for the future!