What inspired esst?

The creation of esst was fuelled by a fervent passion to seamlessly integrate practicality with luxury, elevating daily rituals into immersive experiences of self-indulgence. As a hair and makeup artist constantly tending to clients, I yearned for a product that could infuse a sense of pampering into the act of hand cleansing. Unable to find a hand sanitiser and moisturiser that embodied the clean, premium, and effective qualities I sought, I embarked on a remarkable journey. After three and a half years of unwavering dedication and expert formulation, the revolutionary esst Sanitising Cream was unveiled to the world in 2021.

How does sustainability factor into your product development?

Sustainability is at the core of everything we do. From sourcing our ingredients to our packaging choices, we strive to minimise our environmental impact. Our products feature handpicked Australian botanicals, and we are committed to non-toxic ingredients backed by scientific research, all presented in eco-conscious packaging. This commitment drives the expansion of our product range, now offering a cream, room mist, and wash, designed to transform hygiene into an indulgent ritual of self-care.

What sets esst apart from others on the market?

Our commitment to quality and efficacy is what truly sets us apart. Each product is meticulously formulated with natural ingredients that are proven to deliver results. The esst Sanitising Cream, for instance, is lab-tested to eradicate 99.9% of germs while providing a blend of nourishing botanicals. We're dedicated to ensuring that our products are safe and gentle for all skin types, embodying the essence of 'essential' by delivering indispensable, premium products that enrich daily routines without compromising well-being or the planet.

esst has recently launched with Spa Circle. To purchase esst for your salon or spa through Spa Circle, go here or become a member to gain purchasing access.